Cleveland Cavaliers: NBA Finals City Takeover

Spindrift worked¬†alongside CENERGY and Marketing Activations Group to perform activations for the Cleveland Cavaliers throughout the City of Cleveland during the 2015 Eastern Conference Finals and NBA Finals. Projects included ‘Tagging the City” with Graffiti, where Spindrift provided a team to tag various locations around Cleveland using stencils and spray chalk before select home and away Cavaliers games. Focusing on three main areas of downtown Cleveland and working overnight, the Spindrift team tagged over 300 locations prior to each game while adhering to City of Cleveland policies and permissions.